Episode 77: Building a Strong Farm Brand with Stacie McCracken

In this episode of AgCredit Said It, host Libby Wixtead welcomes back Stacie McCracken, owner of McCracken, an agricultural marketing agency based in Ohio. The discussion centers around the importance of branding and marketing for farm businesses. Stacie explains that branding goes beyond just visual identity, encompassing mission, vision, strategy, goals, and customer experience. She emphasizes the significance of a strong brand identity that aligns with the farm's goals and values. The conversation covers how to leverage unique stories, the role of market research, and the balance between traditional branding strategies and authenticity. Stacie provides practical advice on maintaining consistency across various platforms and the importance of simple, recognizable logos and colors. The episode concludes with tips on overcoming imposter syndrome and the power of sharing one's story to create an emotional connection with consumers.

Main Topics Covered

1. Importance of Branding:
   • Branding goes beyond visual identity to include mission, vision, strategy, goals, and customer experience.  
   • A strong brand identity should align with farm goals and be consistent across all touchpoints.  
2. Creating a Strong Brand:  
   • Importance of consistency in logos, colors, and messaging.
   • Simplifying brand elements for better recognition and recall.  
   • Leveraging unique farm stories and values in branding efforts.  
3. Market Research:  
   • Understanding target audiences and their needs.  
   • Conducting both anecdotal and organized market research.  
   • Learning from peers and continuously testing and tweaking strategies.  
4. Online Presence and Social Media:
   • Focusing on one platform initially to build a strong presence.  
   • Engaging with the community and sharing authentic content.  
   • Overcoming fears of negative feedback and recognizing the power of storytelling.  
5. Common Mistakes in Branding:
   • Trying to be on all platforms simultaneously.
   • Overcomplicating logos and brand elements.
   • Inconsistent messaging and lack of focus on core values.
6. Advice for Getting Started:
   • Believing in the power of one's brand and its potential to influence.  
   • Starting with simple, authentic posts and gradually building a presence.
   • Encouragement to share farm stories and engage with the community.  

 

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Transcription

Speaker 1 (00:08):Welcome to AgCredit Said It your go-to podcast for insights on farm finance and maximizing your return on investment. Join us as we talk to industry leaders, financial experts, and area farmers, bringing you skillful advice and strategies to grow your farm's financial future ag credit setting where farm finance goes beyond the balance sheet.

Libby Wixtead (00:38):Welcome back to another episode of Ag Credit Said It where we take you beyond the balance sheet of Farm Finance. Our guest expert today is Stacie McCracken, owner of McCracken, an agricultural marketing agency based in Ohio. Welcome back Stacie. Thanks so much for having me. Yes, we are glad to have you back again in case you are a new listener. Stacie and her team at McCracken actually helped us launch the ad credit set podcast back in 2021 when we first got it started, and she was also a guest during that first season as well. So we are so excited to have her back and we are going to be talking about branding and marketing for your farm businesses. So Stacie, can you tell us why branding is so important for your farm business?

Stacie McCracken (01:30):When we think about branding, I know personally I first go to brand identity, so we think about the logo or the colors, but when we talk about branding today, I want us to really remember that it's so much more than just the visual identity and so here at McCracken we like to think about branding in kind of a three circle Venn diagram. So the first is your mission, vision, strategy and goals. The next circle is that brand identity, so the logos, the colors, and then the one that I think really is going to drive home in today's conversation is your customer experience. So in that third circle of the Venn diagram, branding really comes back to how other people remember you, how other organizations or businesses feel when they engage with you. In agriculture, it's such a small community, it's so important that the relationships that we have and the way that people remember us are how we want to show up and how we want to engage.

Libby Wixtead (02:34):Yeah, absolutely. How would you define a strong brand for your farm? What are some key elements that make it stand out? So going beyond that diagram there,

Stacie McCracken (02:47):Strong brand identity for a farm needs to be in alignment with your goals. Some of us can be really quick to say we need an awesome farm logo, we want it on our hats, we want it our shirts. And if that helps you be remembered in the way that you want to be remembered in your community or your sector, definitely go down that path. Having consistency on maybe a logo on your trucks or the hat that you wear uptown is a way for that repetitive nature to start happening so people can associate you. I also like to see a strong farm brand play out when there's a lot of different people involved, maybe different generations, brothers, cousins, partners, and when everyone starts wearing the same hat or you see the feed trucks going down the road and they all have the same logo, that's just one way to develop that brand, develop that repetitive nature. Then I also think a strong brand goes back to how you engage with others. Do you want to be the farm that's known for having the cleanest side ditches and the best looking fields when you drive past? Do you want to be the farm that's known for maybe shooting it straight when you're locking in those market prices? It's really just how you show up and engage with others that comes back to who you are and what your brand really is.

Libby Wixtead (04:17):So I'm thinking of when you're talking about strong brands and discussing there, the first part I'm thinking of Becks, I'm thinking of pioneer. Those two just pop right to the top of my head of everybody wants to be part of that group so they want to buy that seed. And then I kind of think about those local farmers who it's not just out there seeing, but it's also if you're going around and trying to rent other land, these are some ways that you can build a brand without having Becks on your hat or shirts and all of this stuff that's going out the door with that brand on it, but also just the way you operate and your values. So how can businesses identify and leverage their unique stories? Because because every farm has a unique story and their values and their branding efforts,

Stacie McCracken (05:13):So some people may want to share their unique story on social media. It's definitely a neat platform that allows you to engage with people in your own community but also in a broader area. So if you're someone who loves to take photos or videos or show up in those platforms, do so and do so in a consistent way that people can understand your branding. Maybe it's with your identity or maybe it's someone who always shows up in the drain line or in the elevator line. And so when you're waiting to dump, you're someone there who jumps on and gives a quick Instagram story about market updates or gives a quick update on what the fields are like or the crops are like in your area. When you start doing those things, it's a way for people to remember you. It goes back to your brand and who you are day in and day out. Another way to really leverage your unique story and who you are is to just live it. I know it feels like we're going back to the same points, but that is branding when you're out living who you are. Growing up, my mom was always hard on us in high school when it was easier to roll out of bed and just go to school and sweatpants and a sweatshirt and

(06:42):She always said, that's how you're showing up and that's how people are going to remember you. If you are a farm brand that wants to be known for being a really sustainable organization, the way you show up day in, day out, really thinking about when you apply nutrients even it could be just that one time that you think twice before you go out and spread those nutrients because rain's coming, someone driving down the street is going to remember that and they're going to associate you as a good steward of the land. There's also different organizations that have different niches, whether it's your county watershed or a sustainability group or your checkoff and trade associations. By engaging with those groups in a manner that's in alignment with your values and goals, that's building upon your brand. So maybe you're a farmer who spends a lot of time giving back to their county four H program that starts developing into the type of person you are. You're a volunteer, you're someone who's giving back to the youth. Maybe you're someone who's going to be on the local watershed that's in alignment with maybe sustainability goals. So in those different forums you are networking with other people who are in line with your values, but it also gives you opportunities to talk more about who you are, what you do, and overall just share your unique story.

Libby Wixtead (08:12):Yeah, so on a few of those I think of millennial farmer at the beginning sharing your story. I mean he's really created a brand that is, I mean capturing older farmers down to our kids' age Stacie. And so really capturing and really created that brand that when I say that name, I know a ton of our listeners are going to know exactly who I was talking about. It comes down to safety thinking twice and always being safe and when people are driving by your farm, kind of like you described, what does your farm look like when people come by, especially if you're going to be into direct marketing with freezer, beef, pork, whatever, and looking to do a farm market that's going to matter when people are coming out to your farm. And lastly, it made me think of some of the guys that have been inducted into the Ohio Ag Hall of Fame is the guys that are known for no-till. Just simple things like that that if you really have a sense and a belief, you really are creating that brand for yourself and for your farm. So we will switch directions a little bit here of, okay, so that is who you are and your values. Does market research play a role in developing a farm brand and how can the farm businesses better understand their audience? Then?

Stacie McCracken (09:37):So you're talking to a marketer, so we're always going to go back and say, yes, let's do some market research. I always remind people and especially our clients, there can be some more anecdotal real life hands-on nitty gritty market research, but then we can also do some more of the organized think tank actually going out there and surveying. So the first thing you need to think about in terms of market research actually really connects to that second part of your question, Libby, and that is understanding your audience. So who are the people you want to connect with? Is it more landowners? Are you looking to maybe grow your rental ground? And so your key audience are going to be people who are looking landowners who are looking to rent out their ground, they have different goals, things they're looking for. Then maybe if we're more on the direct consumer side and we're looking to sell freezer beef for freezer pork, that audience is going to want to maybe know their farmer or they're going to be in a different demographic or location.

(10:45):So first it's really important to understand your key audiences and there can be different audiences and different priorities, but if we try to talk to all the audiences at the same time, we end up talking to no one. So it is important to prioritize who's most important to talk to at this specific time. Maybe set the goal for 2025 that you really want to grow your direct to consumer audience and you're going to really focus on an Instagram channel that's talking to them, and then maybe next year you can focus on a different audience or a different goal. But market research, if we want to think about it in terms of our listeners here and what's attainable here is be open to having those conversations and understanding what your audience really wants That market research, just talking face to face with your ideal customer is huge.

(11:43):When we're writing marketing copy here at McCracken for other farmers, a lot of times I may be able to say, is that something my brother would resonate with? Is that something my dad would hear the message from? And it's not sophisticated market research and I know all farmers are a little bit different, but it gives you a foundational place to start and tweaked from there. Life's all about these constant science. It's experiments of we're going to try Instagram for direct consumer marketing. If we can give that an honest try for three to six months and we just don't feel like maybe that's actually where our audience is at, make that pivot to try something new. I also encourage people to do market research by talking to their peers. I know in agriculture sometimes we can look at our peers and we can see them as our competition or we can see 'em as our colleague.

(12:40):I really encourage people to think about those other farmers as their colleagues more often than not, even though maybe your fence lines butt up to each other or maybe you have a little bit different priorities, but the things they're seeing and experiencing out there could be things that you learn from as well. So if someone is having really good luck securing additional rental land with landowners, maybe have some conversations with them about what worked for you. Was it kind of hand to hand combat and you went out there and you met these landowners, you knocked on their door, did you send them a letter? Did you send them a postcard? That's a great way to do some research from people who maybe are a few steps ahead of you or maybe someone who's done a few more reps than you have, but ultimately just keep testing and trying. That's the root of research. It's never done. You're always going to be figuring out what works for you but then also what you enjoy. And so just keep tweaking it until you're getting the results you want.

Libby Wixtead (13:45):I think you would agree with me that there are two things that you talked about that farmers are very good at. They're really good at researching and trying to figure out what works and what doesn't work on their farms because a lot of them are constantly doing different things and different trials and they love to talk to each other. So I think exactly what you said there, I mean that works in a world where some people may be very uncomfortable coming onto social media and doing those things, but it's not all about social media as well. We're going to talk about here, how do you balance your traditional branding strategies like logos and colors with the authenticity of the farm business, often wanting to communicate

Stacie McCracken (14:36):People just really have to own who they are and how you want to go about that. And so I maybe pushed a farm logo on my brothers and dad more than what they were interested in and it was because I wanted the consistency. I was hoping to maybe send out some letters and do some different things and I said a letterhead would really be nice here, but it really, none of those things matter at the end of the day, McCracken, and that's coming from a marketing agency, but McCracken, we've built ourselves up for over three years without a website. It was all word of mouth, it was a handshake, it was looking people in the eyes and that is agriculture. And so you're able to, we're focusing on the brand identity piece, but remember there's two other circles when we think about branding. And so if you really maybe just want to focus on your goals and customer experience, those are two other really important part of branding.

(15:41):And so the traditional pieces of your logos and your colors can be fun, can give you some new wardrobe to wear, but at the end of the day, low dose change, colors change and it all goes back to people remembering who you are. And so that's something, yes, you can revamp every single day, but it's also something that comes down to the core of who you are. And I think that's more natural for agriculture too. We want to be able to communicate who we are, we want to look each other in the eyes, shake each other's hand, and I encourage you to just really embrace that when you think about building your brand.

Libby Wixtead (16:19):Yeah, I think it's all about first impressions and I want our listeners to think about when you are building a brand. What Stacie is talking about too is think about how you buy from other companies, whether that's at the grocery store or that's, and when you're looking at seed or chemicals or just going out to buy a car, how do you buy from these other companies because they all are branded, they all have what you are trying to do and what is it that attracts you to these brands? I mean it could be a multitude of things, but that's just something to keep in the back of your head. And kind of like when you said that letterhead, it's like, okay, I can just see a prospective landowner opening up a letter with letterhead on there and just thinking, wow, these guys got this together and really making that big first impression. How can farm businesses make their branding consistent across various platforms? So now we're talking about from website, social media to packaging to even maybe some signage

Stacie McCracken (17:36):When you're looking to have consistency within your brand. I always encourage people to keep it simple. It's easy to want to have a lot of colors or a lot of iterations. Maybe this logo looks really good on digital, but this logo looks better on print. Simplify, it's important for brand identity for people to recognize something simple. When we think about the McDonald's logo, there's a reason it's a very simple m golden arch and it's one of the most well-known logos out there. It's simple, it's straightforward, it's something we can remember. So I encourage farm businesses to keep their logo identity extremely simple. And the same with colors. One to two colors is plenty. Think about if someone sees that logo going down the side of the road, say you were to put it on your semis, could they quickly understand it? Could they quickly identify what it is that means keeping graphics very simple, keeping your font large, your character count down to a minimum.

(18:43):Just really streamlining it so your whole brand could be summarized on one page and anyone can understand it. So the pieces and parts there look like a logo, one that could be great at different sizes so you still can understand what it's like when maybe it's smaller on your phone when you're looking on social media. A logo that also can be stitched really well. I know a lot of us like to put it on a hat or put it on a shirt and nothing is more frustrating as a graphic designer than when we want to go get it stitched and the embroider says there's no way we can get that on a hat. So think about that, just keep it really simple, keep it really straightforward. Same with colors. There's 1,000,001 colors out there, but if you can just pick one or two that are straightforward, that look pretty, if you're able to understand what their color codes are, that helps you stay consistent.

(19:50):There's so many different reds out there. So if you're going to pick a red, if you're able to know what that color code is, you could keep it consistent, whether it's printed or digital. And so I'm saying all of these different things and maybe you're wondering, I don't know how I'm supposed to figure out these colors or how I'm supposed to build it so easily. I really encourage a lot of people to look at Canva, CAN va.com. I think we've talked about it on this channel before. It's simplified graphic design. We still use it all the time here at McCracken because it is so straightforward. But that simple graphic design tool would allow you to play around, kind of tweak things into an image or a logo that you like. You can hover over the colors and figure out the exact color code and you'd have these pieces and parts maybe exported on one page, talked the other people on the farm to all get on board and say, this is who we're going to be.

(20:51):Because if you change your logo every couple months or change your colors every couple months, that just restarts the cycle of someone having to learn what your identity is. And so if you can just keep it really simple and streamline less is more, you'd be able to use that information on your different packaging logo and social media. So then when people see you wherever in person online, just see a truck sitting outside in the barnyard, they will be able to connect everything back together. But keep it really simple, don't overthink it. Again, most of branding comes back to who you are.

Libby Wixtead (21:30):Yeah, absolutely. And I also have heard this too, when you're looking at a logo, you want it to look great in color, but then also in black and white because there's many times that it has to be printed in black and white more than you realize, I guess

Stacie McCracken (21:47):All the time. We always say one color. So whether it's just in black, just in white, or some people like to just use their primary color, so maybe you just want to print the logo in red. If it's too confusing or you're not able to do that, it's just not going to work out as well. So I've seen some really cool logos where it's more of like a 3D image, a lifelike animal, awesome logo. They're always beautiful digitally, but it does not look that it's that same while you're trying to print it on a t-shirt or put it on a madness. So yeah, that's great advice. Make sure it looks good, black and white too.

Libby Wixtead (22:26):So what is the messaging when you're looking at the website, social media, even on some of the packaging? Should there be, when we talked about the values, if people are really putting their mission vision values out there, is that something that needs to stay consistent throughout whatever you're putting out there? Can you talk a little bit about that,

Stacie McCracken (22:50):Your messaging across different channels and how you talk and show up? And maybe a tagline is just as consistent as what we were talking about a little bit ago about how you visually look. You want your logos and colors to be all the same. You want your voice and your tone and your messaging to be the same as well. One way to think about this is maybe a tagline if you're, I am going to steal Ohio ANet, since that just popped into my mind, but the voice with the news you trust is a very consistent tagline that here in Ohio agriculture a lot of us know and love. If every time Dale jumped on the radio, he said it a little bit different, it wouldn't have the sticking point and it wouldn't have the consistency that has created the brand repetition that we all know today.

(23:43):So I encourage to figure out how you talk about things and then be consistent in that tone and voice. So when you're talking about sustainability initiatives, maybe always say our sustainability initiatives are versus trying to be fun and trying out maybe regenerative ad here or a different way to go about our practices there. So how we talk about our practices, we want to make sure that that information is consistent across our different channels. So I always encourage people that your brand voice, it's almost easiest if it mimics the way that you actually talk and speak. And so if on social media you say, y'all, hopefully in real life you're someone who also says y'all. It's just those little pieces that continue to build who you are. I encourage people to write their mission visions, values for the branding aspect, but also for the business piece.

(24:48):At my core, I'm an entrepreneur and I think we all can get shiny syndrome in which we want to chase this or we want to be that or we want to do something else. But when you write down and say, who are we? What values do we stand for? It gives you something to go back to when you see a new market opportunity or you see something else that you want to try. But it also gives you a voice and a tone to come back to. And so in your branding, if you set your values as someone who speaks with integrity and who believes in sustainability and wants to really focus on the next generation and building a legacy farm, having that defined will give you something to go back to when you start posting another channels or maybe engaging with others outside.

Libby Wixtead (25:40):Yeah, that was very, very good. Stacie, of just the messaging and even the part of the values, mission and vision for the farm. I think that kind of goes back to for our listeners the podcast that I had with Ryan Conlin about talking about having your group of professionals around you and even having that marketing professional there and also having those goals and all of this. We all need to know what your goals and values are, and that's how we're going to move your business forward. And how Stacie said, if you want to create a legacy for your farm, this is a way to create a legacy for your farm. It seems silly sometimes for us to think about that with farmers, but it is something that is a business practice across all other businesses and you guys do have farm businesses, and I think this will just drive your business that much further and give you that competitive edge edge. So Stacie, do you want to add anything to that?

Stacie McCracken (26:37):I always tell my daughters, if you think you can, you can. And if you think you can't, you can't. And I think that's so true When we're setting up our values and who we are, if you believe you are someone who has the best sustainability practices or you are someone who has the best animal husbandry practices, if you believe it, I believe you eventually become that because you are actively working consciously and unconsciously to become that. And some people like to say, fake it till you make it. I think we're all just learning and growing, but if you have that goal to become a strong brand or a person who does X, Y, Z on their farm, if you believe it enough and you keep working towards it, you'll eventually become,

Libby Wixtead (27:27):Yeah, absolutely. What are some common mistakes that you see farm businesses make with their online presence and their branding or when they're just starting out trying to create that brand? What are some common mistakes that you see?

Stacie McCracken (27:43):I think the biggest mistake farm businesses, but really anyone mates when they're trying to build that online presence is they're trying to be on all the platforms. We are blessed with so many different social media channels, websites, all of these different digital avenues that we could tell our story on and we try to do them all. You're also running a farm, maybe you're raising a family or you're being a friend. You have all these other things going on. It's best to be more lasered focused on one platform. Maybe it's Instagram, maybe it's YouTube. And get really good at that one platform and become really consistent on that one platform before you consider adding another. Now, I know some people will say, but I can make it for Facebook and then I can post it on all these other channels. You definitely can do that, but it takes time.

(28:37):You're less targeted, you'll get distracted or maybe you're better than I am, but when I open up Instagram with one goal, I could be at the bottom of Facebook before I really realize what happened. So you have to have an idea of what you want to focus on. Again, go back to your goals and build that platform or build that audience before you get lost in something else. And so we talked about social media, but maybe your goal is to just build a farm website. Let that be your one goal. You don't also need to be on Twitter and TikTok and all these other places while you're trying to build a farm website. Just focus on building a farm website that's going to serve your purpose and then you can figure out another goal from there.

Libby Wixtead (29:23):Yeah, absolutely. So now Stacie, I feel like our listeners are sitting here thinking, all right, all right, I hear you. But what is so interesting about my farm? What could I possibly share that is going to make people interested in or that I'm scared to because I don't want to get pushback from PETA or other people who think differently than us and think. And also, is there power in sharing my story? I

Stacie McCracken (29:59):Think many of us, myself included, can fall into this imposter syndrome trap or really just kind of worry that we don't have anything important to add to the conversation. And I would encourage you to really push against that. You don't have to ever say anything online that makes you feel uncomfortable or makes you feel like you're pushing the boundary too far, but know that you do have important things to add to the greater world. I laugh many times when I'll make an offhanded comment about just something my husband and I do within our house to keep our family running smooth and the amount of people that will say, wait, that's so cool. I've never thought of that, or I've never used Apple Notes in that way before. I think you too would also be surprised that the things that maybe you do day in and day out that other people haven't thought about or that could make other people's farming better or easier.

(31:02):So I'd encourage you to get out there and share. I also think you can sometimes just be a really strong community member. You don't always have to be posting the coolest video or sharing the most inspiring content, but you can get on there and comment on other people's posts. If someone is on there posting about their new cover crop mitts, add your two thoughts. What do you use for a cover crop mitts? Or have you ever tried something or maybe give them some feedback on something they could try next year if they wanted to change their ratio a little bit. You don't always have to be the one that originates the content. You don't always have to be the one that's first posting. You can engage with other people's content and build community from there. And I'll also say, no one's, first couple of posts are perfect.

(31:57):We can pick on ourselves here. And if you go back in time and listen to the first ad credit set it podcast, we were learning and we were editing along the way, social media is that way too. Very rarely will anyone scroll all the way back in time and check out your very first post, but you could, because everyone has a first post at some time. And so you just have to get your feet out there, share what you're comfortable with, and at the end of the day, if something would go crazy or PETA would jump on your post, it's your house. Social media is your house, your playground, you can delete comments, you can have people not be a part of that circle. You can lock down your privacy settings if it turns out not to be the community you want to be a part of, or you could if you really felt the need to delete the profile and not do that again.

(32:55):But I'd encourage you not to fear those things. They actually happen a lot less than what all of us maybe are worried about in Ohio agriculture. Those organizations tend to go over some of the bigger accounts or the bigger organizations. I'd encourage you to just start sharing what you enjoy, what makes you happy. I think if we go back and look at millennial farmers', very first post, if I had to guess it was probably just a plant 2024 snapshot when he got the combine. Now, just something, it wasn't earth shattering, it wasn't super educational, but was just sharing with the community around him and his has grown, but a lot of us will just post and maybe it'll stay within the state lines or stay within our county lines, but we all have something to add to the conversation. And you just have to get out there and start sharing to figure out what your story and what your conversations are going to be.

Libby Wixtead (33:53):And I believe this with just seeing the amount of different farm families that I have come through my office is everybody's farm story is unique. Everybody's situation is unique. There is not one farm that is alike and in our business that would make it so much easier, but we're always changing our products to fit those different farm needs. And I remember when I spoke with Matt Rush, I don't know if it was this season or last season, and he said, sharing your story makes an emotional connection to that consumer, to that other party that's receiving it. And that is where the magic happens. And that is on social media. That's kind of like what you said, having face-to-face conversations and while you are doing those storytelling and having those conversations, you're creating your brand. And that kind of goes back to what we've talked about today. Do you want to add Stacie?

Stacie McCracken (34:52):No, that's right. This is all branding. We started the conversation all about brand identity, but I think you just wrapped it up perfectly there, Libby. It all goes back to who you are and how you're making people feel and how people are going to remember you. All of these things connect back together to that branding.

Libby Wixtead (35:13):Okay, Stacie, here's your last chance for the best advice you can give somebody to get started with their branding and sharing their story on social media or just in the community.

Stacie McCracken (35:28):I think my best advice is to know and believe that you do have a brand and a brand that you can influence. And so whether it's a cool logo or an active social media channel, who you wake up to be every day is your brand. And you have the power to continue to evolve that brand into something that aligns with your personal goals and your farm goals. And so hopefully that inspires you to keep trying and chasing whatever goals you have in front of you. Because the great thing about the world that we live in today is that we have those opportunities to keep bettering ourselves, keep changing our farms or growing it into the type of operation that we want to have today. And so I encourage people to never give up and just go after it.

Libby Wixtead (36:22):That's great advice. And I have a challenge for our listeners today. I feel like everybody that is listening to this can go out, and I know probably 90% of you have probably even 99% of you have a social media page of some sort to go out today and make a post about your farm or share a short video clip on your farm of what you guys are just doing today. Or my husband sent me the other day a picture of the sunrise at the pig barn. Just something simple like that. Just go and just get started today and the rest will be history. So we thank you Stacie, for joining us again today. We appreciate your valuable information that you've brought to our listeners and hopefully we'll have you on again to talk about something different than branding maybe in the future.

Stacie McCracken (37:13):Thanks so much for having me.

Libby Wixtead (37:14):And thank you to our listeners for tuning in for another episode of AgCredit. Said It and we'll talk to you guys next time.

Speaker 1 (37:29)Thank you for listening to AgCredit. Said It. Be sure to subscribe in your favorite podcast app or join us through our website at AgCredit.net so you never miss an episode.